How long would it take you to earn $100k after tax?

For the average Australian, it’s two years*.

At Red Fox, we’ve recently had clients make that much, and more, for a few week’s work and investments of around $15,000 to $20,000**. 

And sometimes they don’t even spend that.

We’re not talking about major renovations here. We’re talking stuff as basic as painting the internal walls white, maintenance touch-ups, mulching & tidying the gardens, and staging. Those figures also include their investment in marketing and online advertising.

Other agents had told the same sellers not to do anything, sell off-market, and ‘save’ money.


So what would you do?

It’s easy to sell properties off-market at the moment and get what seems like a reasonable price.

The question is, with the Perth inner north market running hot and more buyers than stock – particularly houses – why would you?

What’s exciting about the current market is that we never know who is around and what they might pay. Going to the market is the only way to guarantee that all the potential buyers will see your property and ensure you’re not underselling.

And if you’re worried about the neighbours coming for a sticky beak? Who cares! You’re selling & moving anyway. 

Can you sell a home without doing any maintenance or investing in presentation?

Of course you can. Sellers do it all the time.

Will it impact the sale price?

Yes, it will.

Buyers won’t just factor in just the cost of repairing an item; they’ll factor in a premium for having to do it. Or, they’ll buy another property where they don’t have to do anything.

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So are you guaranteed to make $100k on every property?

No, you’re not.

It’s going to depend on the type of property, suburb, how it presents, and level of buyer demand.

The initial appraised prices for our sellers ranged from the $600,000’s to the early $1mils. For smaller houses or multi-residential properties, it will be less. For larger homes, it could be more.

But here’s what we know to be true:

The better your property looks, the better you’ll do.

At Red Fox, we’ll always tell you how it is, even if it’s not what you want to hear.

We won’t give you the spin that you’re ‘saving’ money selling off-market either.

We’ll always give you our best professional advice so you can make an informed decision.

If you’re not in a position to spend money on improvements, or it’s more sustainable for you to sell “as is” and off-market, rest assured we’ll still be working our butts off to get the best possible price for you. 

It’s your home. What you choose to do is up to you. 

We’re just not going to BS you.

If that sounds like the kind of agency you want to work with, call us now on 0405 812 273. We’d love to help.


*Based on ATO data for the 2018-2019 financial year showing that the average salary for Australians who submitted tax returns was $63,085

**Investment amounts based on seller feedback and price gain based on the difference between appraisal estimates and the final achieved sale price.