A few weeks ago REIWA launched it’s new look reiwa.com website with improved functionality for WA property buyers and sellers.
Why should you be interested?
For the last few years, year on year, one of the largest & most popular property listing websites, real-estate.com.au, has taken advantage of its market position to significantly increase the fees to advertise properties for sale on its website.
At the same time, it’s introduced a range of new products designed to encourage sellers to pay even higher fees in order to gain higher prominence – the more you pay, the higher you appear on the search return list and the larger your property photos will be. Choose a cheaper option and your property could debut on Page 3 of the default search results for your suburb, far less than ideal for gaining buyer attention.
As more sellers elect to use realetate.com.au’s premium priced products, in some cases pushed by their agents who also benefit from more prominent branding, the pressure and need increases for other sellers to do the same. With fees charged in 30 day intervals, the cost for listing on realestate.com.au can now run into several thousands of dollars for the average listing. (Tip: if you want to save yourself thousands in additional marketing costs list with someone like me who sells in well under the average days on market – just thought I’d throw that in there!)
A stronger reiwa.com will help control marketing fees
Being an industry owned and operated website, reiwa.com charges modest fees without the pressure or need for sellers to resort to purchasing extravagant extras. And the more that buyers and sellers utilise reiwa.com as a search and listing tool, the less power real-estate.com.au has to force future fee increases onto our local sellers and market.
So next time you go to search for a property, do it through reiwa.com – our future sellers and industry will thank you for it.
